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Client: Havas Paris for Riyadh Art

Noor Riyadh Festival of
Light and Art

Riyadh, Saudi Arabia - 2022


Noor Riyadh is a citywide annual Festival of Light and Art that nurtures creativity, promotes talent and delivers awe-inspiring experiences. The second edition of the festival held in Saudi Arabia's capital city achieved 6 Guinness World Records™️ titles, including the ‘Largest Light Art Festival’ with a total of 201 installations.

Content Strategy

Developed detailed content strategy alongside partner Blue Gecko and client Havas Paris based on extensive benchmarking of major light and art festivals around the world. Helped to define general themes and overall vision for the festival content, including the production of artist bios, artwork descriptions, catalogue, and podcast.

Editorial Leadership

Given the responsibility by Havas Paris to provide and manage an editorial team, as well as a curatorial liaison staff member, to produce content and coordinate editorial requirements for the festival. Supplied team of 9 in partnership with Blue Gecko.

Project Management

As a subcontractor within the larger festival organization, worked collaboratively with various stakeholders, agencies and the client to coordinate overall efforts. Created centralized content spreadsheet used by all parties to track content delivery process and feedback.


Client: Stratford Festival

Stratford Festival

2022-2023 Seasons


Located in Stratford, Ontario, Canada, the Stratford Festival performing arts company is North America’s largest classical repertory theatre company. They produce classics, contemporary dramas and musicals, with special emphasis on the plays of Shakespeare.

Promoting diverse talent

As part of our multi-year partnership with the annual Stratford Festival, Culture Shox Media produces a series of podcast episodes featuring interviews with the diverse stage talent performing during each season.

Listen to the 2022 season podcast episodes and read articles.

Listen to the 2022 season podcast episodes and read articles.

Other projects

Web content development

Subcontracted to create engaging and informative content showcasing Arlanxeo's complete rubber tech portfolio, brands and solutions. Produced entire series of articles and product descriptions.

Social videos & copywriting

Subcontracted to produce social media videos, press releases and social media content to support aerospace client Oerlikon's participation at the 2019 Paris Air Show.


Subcontracted as main copywriter for the launch of rebranded OQ website, the Sultanate of Oman's flagship petrochemicals company. Turned technical content into compelling product stories to reach a broader audience.

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