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- Written by: CSM Team
In today's world, telling a brand's story is very important. Copywriters, the people who write words for brands, need to learn new ways to tell these stories. This blog post is about the evolving brand storytelling techniques for copywriters. It will help you understand how to keep up with the changes in this field.
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- Written by: Meres J. Weche
If one word can capture the essence of the creative process, I would argue that it would be: colour. Some of my earliest and most vivid childhood memories are intimately tied with colours.